If you have been in internet marketing for any period of time you will know how hard it is to promote your website and achieve a decent amount of traffic coming through your site.
Imagine if you have an amazing website that converts your visitors into buyers at a good rate. But what about those sales you could be missing?
Imagine if you have a visitor who has come across your website and your product is exactly what she has been looking for. However, just as she is about to make her purchase, she hears her baby crying. Baby is awake so she leaves the computer – and your website – to attend to the baby.
There is a very likely sale gone, just like that.
But what if you have an autoresponder installed on your site and have already captured her email address. Well now you can follow up with her through your autoresponder and quite probably make the sale at a later stage when she has time to return to your site.
Not only can autoresponders be used to capture that almost lost sale, but you can also use your autoresponder to turn that casual visitor into a profitable customer.
Offering a free subscription to your newsletter when the visitor signs up to your autoresponder is a great way to capture subscribers and also to follow up with your visitor about your services or products.
Statistics show that most people will not purchase an item until they have seen it three or four times. So by using your newsletter to promote your products, you have a much higher chance of making sales if your customer is viewing your newsletter and therefore your products a few times.
If you are an affiliate for products you can offer your visitors reviews on products and ebooks and have your affiliate links within the reviews. Many people will try to read as many reviews as they can on a product before purchasing, so to read a review from a ‘trusted’ person can very likely lead to a sale.
To gain trust with your subscribers you will need to make your newsletters personal and informative without always trying to sell them something. If you try to sell something with every email you send out, they may look at you as someone just desperate to make sales. If you send personal emails, your subscribers will come to look to you as someone they can trust and as an expert in that field.
Another great way to use your autoresponder is to offer your visitors a free email course. With an email course you send out an email every day with a lesson for the day. You can set your autoresponder up to do this automatically each day.
Make your lessons good quality and not just a sales pitch, that way your content will do the selling for you. Then you can include a link to your product with perhaps a short statement showing how your product can benefit the reader.
Another very effective way to make sales through your subscribers is to offer your subscribers deals that you don’t offer anywhere else. Let them think that they are special that they are in an elite group that are the only people online that will have access to your special deal.
Give them a great price on your product or perhaps a free bonus.
These are just a few ways that autoresponders can work well for you. I’m sure once you get started you will come up with many more ideas that can make your autoresponder benefit you.
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